User Interface (UI) Design is crucial for creating digital experiences, playing a pivotal role in achieving business goals.
How? Around 94% of users make their initial impressions based on their digital presence.
What's more, a proper UI can increase conversion rates by up to 200% and provide a seamless User Experience (UX).
That's why having a UI consultant is taking a holistic approach! This mindset can help avoid blind spots while building successful interfaces.
Explore with us what a UI consultant is and how they can help build great digital products!
What is a UI Consultant?
To summarize, UI Consultants are professionals with extensive experience and expertise in UI Design.
As a result, they’re able to ensure that digital platforms have compelling interfaces.
Rather than conducting the design process, they guide teams to positively impact user satisfaction.
They’re key to identifying improvement opportunities to build easy-to-use and intuitive interfaces.
Apart from guidance, UI Consultants work with cross-functional teams to implement detected improvements.
For decision-makers, UI consultancy can also save development costs and time!
This scope allows companies to identify potential issues early and avoid expensive redesigns.
What Does a UI Consultant Do?
1. Research
UI Consultants use user research to gain a deep understanding of real users' needs, pain points, and behavior.
They provide guidance and recommendations to ensure the product's UI aligns with user preferences.
These consultants also leverage user research methods, such as interviews, card sorting and five-second testing.
These valuable insights ensure informed decision-making in the design process.
2. Architecture
User Interface Design Consultants offer strategic guidance on content structure and Information Architecture.
As a result, they’re able to ensure products are intuitive, clean, engaging and easy to navigate.
By assessing the existing structure, consultants can put design principles to the test to guarantee clarity and coherence.
They also ensure UI elements, such as buttons, menus and labels, are strategically placed and consistently styled.
3. Visual Design
A consulting process ensures designing stunning and engaging aesthetics by improving visual design.
By focusing on refining visual elements, such as color and typography, teams can optimize the UI's look and feel.
UI Consultants also ensure there's harmony and balance among visual elements so that users don't get confused or distracted.
4. Consistency
Consistency is a UI Design principle that improves brand recognition and reduces your product's learning curve.
A key role of UI Consultants is assessing design systems' consistency across pages or screens to ensure cohesive experiences.
That's why UI Consultants strongly focus on consistency, standardizing design elements with UI patterns and styling guides.
5. Accessibility
Another aspect UI Consultants focus on is ensuring compliance with accessibility standards.
They evaluate if there's proper color contrast for text with a background color or images.
UI consultants also check if form elements and menu options have clear labels.
They also check whether interactive elements are recognizable and large enough to be clickable or tapped.
That’s especially important in Mobile App Design!
6. Wireframing
Within wireframing, UI Consultants help teams comply with Responsive Design principles.
All visual elements should be displayed correctly across screens!
They also spot design opportunities and constraints and align the product with business requirements.
With deep knowledge of Interaction Design, UI Consultants balance wireframes' aesthetic appeal, motion and content.
Why Work with a UI Consultant?
Bringing the technical expertise of UI Consultants guarantees visually appealing and user-friendly interfaces.
However, their comprehensive approach also ensures User-Centered Design that aligns with business objectives, user requirements and industry trends.
Having a great UI definitely has a huge impact on customer satisfaction and business growth!
A seamless User Interface Design also enhances brand reputation and credibility.
That’s why a Digital Product Design agency can give you a competitive advantage in meeting your business goals.
UI Consulting Project: HostedScan
A great example of UI Consultancy is Capicua’s work with HostedScan to cover UX-UI Design consulting.
Our qualified experts began by auditing to identify key areas for improvement.
Regarding the product's UI, we proposed a more modern visual identity.
Our strategy considered the goal of improving quality perception in the digital landscape.
We also recommended reinforcing CTAs, making them clear, concise, compelling and strategically placed.
In this context, we also suggested a cleaner and hierarchically organized UI architecture to avoid overwhelming users.
We leveraged a comprehensive UI style guide to redesign each UI element within the entire product ecosystem.
Conclusion
Investing in UI Consulting ensures your digital strategy resonates with the target audience while aligned with the project basis.
Beyond providing expert guidance, consulting services aid in developing strategic design choices that support the project execution.
Capicua is a UX-driven Design agency that is well-versed in supporting businesses in achieving their goals.
Reach out to keep a competitive edge!
