Have you ever felt in trouble with creative roadblocks that keep piling up?
If yes, then don't worry: you are not alone!
Design Thinking and Design Sprint are two promising solutions.
If you're wondering how these two techniques differ, we'll explore their similarities and differences.
We'll look at how these methods can revolutionize design processes.
Let's uncover how they can supercharge innovative thinking and delight ever-growing audiences!
What is Design Thinking?
Design Thinking (DT) is a term that refers to a creative approach to problem-solving.
It focuses on non-linear and human perspectives to understand user experience.
Moreover, it delivers innovative solutions to meet user needs while redefining problems.
It emphasizes defining, ideating, prototyping and testing something before launching it.
These qualities make it possible to solve the issues involved when designing.
How does Design Thinking Work?
Design Thinking's operational process covers five stages before launching something.
These stages help designers ideate ways to test products and make necessary changes.
Teams can also leverage Design Thinking to prevent possible issues.
The main stages of Design Thinking are:
- Empathizing. Cover all needs users and audiences may have profoundly.
- Defining. Analyze data to discover critical aspects and define problems.
- Ideating. Detect patterns to solve each part of the problem users are facing.
- Prototyping. Translate your ideas to scketches of a solution to achieve the desired goal.
- Testing. Test your prototypes to see how users react and identify issues and improvements.
Why use Design Thinking?
Why should you leverage Design Thinking?
The main point is that it offers several benefits for problem-solving when designing.
This method allows designers to approach problems and evaluate situations faster.
With Design Thinking, goal achievement becomes an everyday task!
Another reason for using it lies in its practicity.
Teams can cover different insights and approaches before start testing.
The process gets more accurate with each iteration before presenting a final result.
What is a Design Sprint?
A Design Sprint (DS) is an intense five-day process to improve product design by creating realistic prototypes.
It comprises design team members and can include other groups if the project requires it.
Sprints can also help to design and redesign products to solve problems.
How do Design Sprints Work?
There are five stages in a Design Sprint Process.
- Mapping. Sprints begin with team discussions to understand both the problem and potential solutions.
- Sketching. The plan for day 2 is to test all ideas to solve the problem and get a clear POV of the solution.
- Deciding. Teams choose the right option to develop a solution while deciding how it will look like.
- Prototyping. Designers build the prototype to show the product and its workflows to achieve the goal.
- Testing. The sprint ends up after testing the potential solution with final users.
Why use Design Sprints?
At this point, the biggest question is, why use Design Sprints?
The short answer is that it's a method that reduces time and costs for everyone.
With a clear roadmap, teams can concentrate their efforts to ideate and build products faster.
Additionally, it helps teams understand problems quickly.
As a result, prototyping gets feedback faster than ever with higher results.
Design Sprints vs Design Thinking
What are the differences between Design Thinking vs Design Sprints?
First, while Design Thinking focuses on end users, Sprints cover all details of the solution.
Another key difference of Design Sprints and Thinking lies in time management.
While DS works through a 5-day sprint to ideate solutions, DT has a more flexible approach to reaching successful results.
The method decision will most likely rely on each project's scope.
Conclusion
Both Design Thinking and Design Sprints are excellent design approaches!
These methods can ease teams and companies' operations to create stunning products and experiences.
We highly recommend trying both approach to better understand which one adapts better to your objectives.
If you want to start on the right foot, get in touch with Capicua!
