For digital products, Product Scaling focuses on growing reach, capacity and impact. The process demands companies grow without losing stability, performance or purpose.
If a company doesn't consider Product Scaling from the beginning, it risks facing bottlenecks, misalignment and tech debt. Done right, scaling turns early traction into long-term dominance.
Metrics like revenue growth, retention, delivery speed, uptime, and team velocity indicate scaling health. Measured alongside strategic alignment, Product Scaling can show advances across growth stages.