In Product-Market Fit, a product satisfies a market demand and solves meaningful problems for a specific audience. Offering alignment with the right market can be seen in user adoption, satisfaction and exponential growth.
Scaling without Product-Market Fit risks wasting resources on features, campaigns and markets that don't work. A strong fit ensures you're building for proven demand, which leads to higher retention, reduced churn and boosted trust.
Signs of a successful Product-Market Fit include repeat usage and how fast new users become loyal customers. Partners can also measure it by user retention, strong engagement, consistent positive feedback and organic growth.