HelloFund
People-First, Intelligent Fundraising
HelloFund, based in Austin, Texas, was founded to make fundraising accessible and effective for individuals and organizations. The platform manages the entire fundraising lifecycle, offering customized campaign pages, payment processing, and tools for launching and measuring campaigns.
Features include a Marketing Guide, performance analytics, and event engagement tools such as silent auctions, live auctions, raffles, mobile bidding, and ticketing, as well as special plans for organizations raising over $7,500 per month.
HelloFund approached Capicua for an upgrade project, but a thorough analysis revealed a more fundamental issue: the existing codebase was limiting the platform's potential. An incremental upgrade would yield only incremental results, whereas a complete rebuild was necessary for better performance and easier future iterations.
Addressing the growing technical debt was crucial, as delaying would increase costs. Proposing a core redesign rather than a surface-level upgrade was a strategic choice for HelloFund's long-term success, despite requiring more upfront effort.
Capicua executed a complete core redesign of the HelloFund platform using JavaScript, Next.js, and GraphQL to create a high-quality, scalable fundraising platform.
The redesign improved both code architecture and user experience, ensuring smooth campaign creation, management, and engagement. The new architecture enables easier upgrades and extensions after launch than the previous codebase.
- Strategy: Focus on a complete core platform redesign.
- Scalability: JavaScript and Next.js framework foundation.
- Management: GraphQL database management
- Redesign: Full UX redesign across creation, management, and engagement flows.
- Iteration: Architecture optimized for future iteration and scalability
With Capicua's approach, HelloFund launched a redesigned platform that improved user experience and provided a solid foundation for future development. Achieving a 92% fee goal coverage rate demonstrates its effectiveness as a fundraising tool, enabling organizations to manage events such as mobile bidding and auctions seamlessly.
Capicua's recommendation to redesign rather than simply upgrade, along with HelloFund's trust in that advice, resulted in a long-term solution rather than a short-term fix.
- Experience: Complete platform redesign delivering immediate UX quality improvements
- Architecture: Cleaner architecture enabling faster, more reliable future iterations.
- Suite: Full event-based fundraising suite including auctions, raffles, and mobile bidding.
- Infrastructure: Scalable infrastructure supporting high-goal fundraising.
The best thing a product partner can do is tell you what you actually need, not just what you asked for. With Shaped Clarity™, Capicua brings that level of strategic honesty to every engagement. Let's talk.
