ENTRE Institute
Education for Modern-Day Entrepreneurship
Entrepreneurship education has been overlooked by traditional academic institutions, particularly MBA programs designed for a different era. Recognizing that this model is outdated, Jeff Lerner and Adam Whiting founded ENTRE Institute in 2019.
This educational platform addresses the needs of modern entrepreneurs by focusing on growing a business in the digital age, grounded in real-world experience rather than theory.
Positioned in the fast-growing online education market, ENTRE promotes a community-first approach centered on outcome-focused education, discovery, implementation, and ecosystem building, attracting aspiring and active entrepreneurs globally.
As the ENTRE Institute's student base exceeded 175,000, its digital presence needed enhancement. The existing platform struggled to convey the brand's ambition and the quality of its education, demanding improved speed, maintainability, and the ability to serve a global audience seamlessly.
Beyond performance, ENTRE sought a cohesive web experience to unify its courses, community, and marketing into a single digital identity. The development stack needed to accommodate rapid content updates.
The UX challenge was to create a digital home for a movement that effectively communicated the transformative experience from the very first interaction.
Capicua developed the ENTRE Institute site using Gatsby to ensure fast-loading, lightweight pages suitable for various devices and connection speeds. We also adopted a JAMstack architecture with Prismic as the headless CMS, enhancing security and performance while enabling the content team to create and reuse components with ease.
For design, we used Sketch for precision and Variable and OpenType fonts to maintain typographic consistency. The result was a cohesive digital experience that reflected ENTRE's energy while ensuring usability.
- Development: Gatsby (React-based) for performance and scalability.
- Architecture: JAMstack architecture with Prismic headless CMS.
- Composability: Reusable, dynamic component library.
- Experience: UX/UI design using Sketch with pixel-level precision.
- Consistency: Cross-screen consistency with Variable and OpenType fonts.
The rebuilt platform provided ENTRE Institute with a strong digital foundation for growth. Features like lighter code and JAMstack architecture resulted in faster load times, improved SEO, and easier maintenance, which were crucial for a content-heavy educational platform with a global reach.
Prismic's flexible layout system empowered the content team to make routine updates independently, speeding up content publishing. The unified design system created coherence, effectively communicating ENTRE's mission as a community and movement for modern entrepreneurs.
- Load: Faster load times through JAMstack and Gatsby optimization
- Content: Improved content team autonomy via Prismic CMS
- Components: Reusable component library reducing development overhead
- System: Unified design system across all pages and marketing materials
- Scalability: Scalable platform supporting a 175,000+ student community
With Shaped Clarity™, Capicua combines strategic thinking, performance engineering, and UX expertise to help education brands build a digital platform that scales with their vision and grows with confidence. Let's talk.
